Campaign strategy
Campaign strategy defines the audience, the single message and how success will be judged, before any asset is made.
AI for Kids · Class 9 · Module 5 of 9
AI Content Studio
A campaign is not a pile of content. It is one idea, delivered repeatedly and well.
8 sessionsSessions 33–40
4 weeksTypical pace
AppliedLevel
Class 9Artificial Intelligence
The big idea
Students run a full production cycle — strategy, then image, voice and video assets, then release — while holding a standard of authenticity throughout.
Why it matters
Production discipline is what turns capable tool use into work that stands up outside the classroom.
Unpacked
What you will actually learn
Three core ideas, each taught with worked examples and then practised until it feels obvious.
Image, voice and video
Image, voice and video assets must share tone and visual language, or the campaign reads as unrelated fragments.
Authenticity
Authenticity means the claims are true, the sources are real and the synthetic elements are disclosed.
Did you know?
Marketers use the “rule of seven” — a message typically needs around seven exposures before it lands. Consistency is what makes repetition work.
Common mix-up
“Reach means impact.” Views measure attention, not change. Define what behaviour you actually wanted to shift.
Session by session
Your 8-session journey
Sessions 33–40 of the 72-session year, at two one-hour sessions per week.
- 1
Warm-up and big picture
Where this module fits, what you will build, and a hands-on starter that gets everyone curious about campaign strategy.
- 2
Campaign strategy
Guided teaching on campaign strategy, worked through together with the teacher.
- 3
Campaign strategy — practice lab
Independent practice, small challenges and one deliberate mistake to diagnose.
- 4
Image, voice and video
Guided teaching on image, voice and video, building directly on the previous two sessions.
- 5
Image, voice and video — practice lab
Applied tasks that combine campaign strategy and image, voice and video in one piece of work.
- 6
Authenticity
Authenticity introduced and practised, completing the toolkit needed for the project.
- 7
Project build
Guided build session for the module project: Multi-format public-awareness campaign.
- 8
Test, present and reflect
Finish, test against the checklist, present the work and explain the decisions behind it.
Project lab
Multi-format public-awareness campaign
Every module ends with something the student built themselves and can demonstrate. This is the piece that goes into their portfolio and gets explained out loud at the end of session 40.
Try this at home
State your success measure before launching, then check it honestly afterwards — even if the answer is disappointing.
It is finished when
- It works from start to finish without breaking
- You can explain every part of it in your own words
- You tested it and improved at least one thing afterwards
- Someone else used or understood it without your help
By the end of this module
Students finishing Module 5 can:
- Explain and use campaign strategy without prompting
- Explain and use image, voice and video without prompting
- Explain and use authenticity without prompting
- Build and finish multi-format public-awareness campaign
- Test your own work and correct what you find
- Talk an adult through what you made and why
Word bank
The vocabulary introduced here, in plain language:
- strategy
- The plan connecting audience, message and outcome.
- asset
- An individual piece of content in a campaign.
- authenticity
- Being honest about sources and about AI use.
Module challenge
Think you have got this?
0 XPLevel 1 · Curious Beginner
6 quick questions drawn from this module — vocabulary, the project you build, and a myth-or-fact round. Every wrong answer explains itself, so a mistake still teaches you something.
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